By DebbieH 30 Oct 2018 7 min read

How to attract top talent with recruitment videos

Are you hiring? If so, you may want to consider adding video to your recruitment strategy to ensure maximum visibility and engagement.

Did you know that job postings with video attract 34% more candidate applications? As the internet becomes increasingly dominated by video, recruitment videos are only going to become more popular. Check out the full infographic below from One Productions for more information about the benefits of using video for recruitment as well as some tips on how to create the kind of video that will attract top talent.

The type of recruitment video you create will depend on how you want to present your employer brand to potential employees. For example, if the physical workplace environment is a key part of your appeal you may want to consider producing a virtual tour which shows off the dynamic atmosphere of your offices. Alternatively, perhaps employee engagement is your big selling point; if so, employee interviews may be the way to go.

As the below infographic illustrates, there are a few important do’s and don’ts you need to be aware of when creating your video. For example, do create slightly varying versions of the video to ensure you maximise appeal to a range of different candidates. In terms of don’ts, one major one would be not to force anyone to appear on the video who doesn’t want to be.

To optimise the effectiveness of your recruitment video, be sure to feature a clear call-to-action which simply outlines how interested candidates can apply for the position. It’s also very important to keep track of how your video is performing in terms of views, engagement, click-through-rate and drop-off so you can judge the effectiveness of your video and make any tweaks if necessary.

To learn more about recruitment videos, take a look at the infographic below.