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Job Description | Senior Marketing Manager, Team Lead UK
The Specification Department: Marketing Location: London Role: Senior Marketing Manager, Team Lead UK Hours: 09:00 – 17:30 Contract: Maternity Cover

The Department The global leadership team sets the strategy in consultation with the Global Strategy Board.
The BD teams (comprising Communications, Marketing, Business and Client Development
experts) are led by regional heads of business development who are aligned to our regional
boards: Asia Pacific, Middle East Africa, North America, UK, Europe. Our strategy seeks to
manage and develop clients and profile in our global sectors; adopts a content and product
led approach in taking our practice groups to market; prioritises the use the integrated digital
marketing channels; and positions our most senior people as advisors to the business,
supported by expert execution teams. Our principles dictate that the highest value clients
and opportunities command the highest value BD attention and bespoke tactics.

The Marketing Team This role leads the firms' Global Marketing team. The team’s goal is to attract and deepen
engagement with high value clients through across the sales journey. This includes
positioning Clyde & Co as the firm of choice in each of its core sectors globally. To realise
this ambition, the marketing team provides advice and leadership in the development and
delivery marketing campaigns across all channels.

The Role This role leads a team of 7-10 people. It reports to the Global Head of Business
Development Function.

We are in a state of constant innovation so to set out key activities of this role would be
misleading. We need someone with a strong marketing background; ideally with multi-sector
experience including professional services, who can work in an agile way with BD leadership
and the marketing team; can respond and redirect in response to changing business needs
while spotting and acting on opportunities to drive modernization and sophistication. You will At Clyde & Co we view diversity as critical to the international nature of our business and have created a working
environment where people from different backgrounds can thrive. It is the Firm's policy to treat all employees and job
applicants fairly and equally regardless of their gender, gender identity, marital or civil partnership status, race, colour,
national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.

Please consider the environment before printing this job description.



be a consultative, creative and empathetic colleague and leader. Core elements of the role
can be summarized as:  Leading the marketing team and bringing experience and vision to it ways of working

and output.  Providing advisory services personally or through the team to business development
staff around the world to ensure best and improving practice is integrated into the plans
and tactics.  Driving ongoing conversion from print to digital;  Creating a “do less better” mindset, by decreasing single instance activity in favour of
multi-instance delivery across channels and time;  Increasing our forward planning methodology;  Embedding a data driven mindset in planning, execution, tracking and conclusion;  Integrating channel use;  Leading the channel strategy for global and local campaigns.  Researching and creating personas of our core audiences;

Success will be illustrated in the constant evolution of our global marketing platform;
consistency in adoption of new way of working around the world; positive appraisal of
contribution by our client, product, delivery and regional teams; measurable ROI.

The Global Head of Business Development Function expects the successful candidate to be
an excellent upwards communicator and lateral collaborator, who takes absolute
responsibility for the team’s development and output.

The marketing team comprises four capabilities:  CRM & Data – the firms' client relationship management system – how we use our data
to segment, target and track engagement across our key client groups.  Digital – the development and progression of the firm's global website, including
personalisation, web tracking, analytics and automation; and integration with other
channels.  Campaigns – the delivery of firm wide thought leadership campaign "Resilience" to
engage with our clients, with relevant, timely content on core market issues; provide
expert advice and coaching others in the department on marketing best practice.  Central marketing – a central service of marketing administration including email
creation, website upload, podcasts and webinars development, which removes these
tasks from Business Development and enhances quality and governance.

Key Responsibilities Engage with contacts at clients and targets  Engagement Management - Leads the implementation of marketing plans in given
sector or practice. Ensures tactics employed are commensurate with global and regional



objectives; and analytics are used to drive pursuits and leads. Actively uses analytics to
stop/start/continue tactics according to achievement of objectives.  Content, Products and Thought leadership (“Tools”) – Uses emerging global trends to
drive the development of tools.  Leads teams to package and take tools to market for the benefit of engagement and
sales through regional sectors/practices and with regional priority clients.  Engages partners in the use of global and development of tools for profile, engagement
and sales purposes.  Marketing Channel management - Drives the use of integrated communications
channels. Uses relevant examples and analytics to drive conversion of channel use to
80%.  Measurability and analytics - Leads the development of activity which can be measured
for business benefit, and actively integrates the use of and reference to analytics for
activity refinement and ROI reporting. Evaluation by clients and targets of our capability and appropriates to instruct  Research and intelligence - Initiates the research process to provide research and
analysis of internal and external data sources.

Conversion of opportunities to instructions  Collaborates with the pitch team to develop supporting products and tools which will
enhance our win strategy

Retention of existing clients, and expansion of relationship to other offices and
practices  Group sector/region clients relationship management and development - Understand

opportunities with sector/practice clients; use existing and identify new products to help
partners manage engagement and sales.  Support client/business development client leads by preparing and tracking tactics;
reporting on ROI for further opportunity identification

Operational Management  People - Take responsibility for personal and team deliverables ensuring deliverables
meet agreed scope and output is of the highest quality. Ensure senior manager remains
apprised of new and work in progress, is consulted on barriers to timely delivery and
unclear elements of work; and has the opportunity to approve and refine work before it
is delivered.  Process - Conform to global standards and best practice, and their development or
continuous improvement.  Data - Contribute routinely and accurately to BD systems and safeguard data integrity;



proactively use data in the analysis and continuous improvement of our programmes.  Technology - Ensure team members use BD technology in a timely manner as
processes and activity command.

Essential Skills & Experience  Proven experience of working as a marketing practitioner at management level within a
fast-paced professional services environment, preferably within the legal industry.  Demonstrable experience leading a digital change programme.  Enthusiastic leader, manager and delegator, proven experience of managing and
motivating junior staff is essential.  Experience of formulating and managing budgets and overseeing the monitoring of
spend and any associated reports  Able to work closely with partners and associates and possesses the ability to influence
key partners and decision making groups and manage the implementation of outcomes
from these groups  Strong organisational skills and the ability to handle multiple priorities within tight
timescales  Able to work to very tight deadlines under pressure and to assimilate information quickly  Strong interpersonal skills including confidence, positivity, diplomacy and the ability to
gain credibility quickly  Excellent verbal and written communication skills  Demonstrates attention to detail with a high level of accuracy

Business Services Competencies

Clyde & Co is committed to providing extensive, personal and professional development
opportunities for our people enabling them to be highly effective in their current role as well
as assisting them to fulfil their career aspirations.

The competencies are used to inform all aspects of Business Services career development.
They vary across levels and different business areas and fall under the following areas:  Technical Excellence  People and Team  Client/Stakeholder Relationships  Service Delivery and Commercial Awareness  Personal Effectiveness
Job Description | Senior Marketing Manager, Team Lead UK
The Specification Department: Marketing Location: London Role: Senior Marketing Manager, Team Lead UK Hours: 09:00 – 17:30 Contract: Maternity Cover

The Department The global leadership team sets the strategy in consultation with the Global Strategy Board.
The BD teams (comprising Communications, Marketing, Business and Client Development
experts) are led by regional heads of business development who are aligned to our regional
boards: Asia Pacific, Middle East Africa, North America, UK, Europe. Our strategy seeks to
manage and develop clients and profile in our global sectors; adopts a content and product
led approach in taking our practice groups to market; prioritises the use the integrated digital
marketing channels; and positions our most senior people as advisors to the business,
supported by expert execution teams. Our principles dictate that the highest value clients
and opportunities command the highest value BD attention and bespoke tactics.

The Marketing Team This role leads the firms' Global Marketing team. The team’s goal is to attract and deepen
engagement with high value clients through across the sales journey. This includes
positioning Clyde & Co as the firm of choice in each of its core sectors globally. To realise
this ambition, the marketing team provides advice and leadership in the development and
delivery marketing campaigns across all channels.

The Role This role leads a team of 7-10 people. It reports to the Global Head of Business
Development Function.

We are in a state of constant innovation so to set out key activities of this role would be
misleading. We need someone with a strong marketing background; ideally with multi-sector
experience including professional services, who can work in an agile way with BD leadership
and the marketing team; can respond and redirect in response to changing business needs
while spotting and acting on opportunities to drive modernization and sophistication. You will At Clyde & Co we view diversity as critical to the international nature of our business and have created a working
environment where people from different backgrounds can thrive. It is the Firm's policy to treat all employees and job
applicants fairly and equally regardless of their gender, gender identity, marital or civil partnership status, race, colour,
national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.

Please consider the environment before printing this job description.



be a consultative, creative and empathetic colleague and leader. Core elements of the role
can be summarized as:  Leading the marketing team and bringing experience and vision to it ways of working

and output.  Providing advisory services personally or through the team to business development
staff around the world to ensure best and improving practice is integrated into the plans
and tactics.  Driving ongoing conversion from print to digital;  Creating a “do less better” mindset, by decreasing single instance activity in favour of
multi-instance delivery across channels and time;  Increasing our forward planning methodology;  Embedding a data driven mindset in planning, execution, tracking and conclusion;  Integrating channel use;  Leading the channel strategy for global and local campaigns.  Researching and creating personas of our core audiences;

Success will be illustrated in the constant evolution of our global marketing platform;
consistency in adoption of new way of working around the world; positive appraisal of
contribution by our client, product, delivery and regional teams; measurable ROI.

The Global Head of Business Development Function expects the successful candidate to be
an excellent upwards communicator and lateral collaborator, who takes absolute
responsibility for the team’s development and output.

The marketing team comprises four capabilities:  CRM & Data – the firms' client relationship management system – how we use our data
to segment, target and track engagement across our key client groups.  Digital – the development and progression of the firm's global website, including
personalisation, web tracking, analytics and automation; and integration with other
channels.  Campaigns – the delivery of firm wide thought leadership campaign "Resilience" to
engage with our clients, with relevant, timely content on core market issues; provide
expert advice and coaching others in the department on marketing best practice.  Central marketing – a central service of marketing administration including email
creation, website upload, podcasts and webinars development, which removes these
tasks from Business Development and enhances quality and governance.

Key Responsibilities Engage with contacts at clients and targets  Engagement Management - Leads the implementation of marketing plans in given
sector or practice. Ensures tactics employed are commensurate with global and regional



objectives; and analytics are used to drive pursuits and leads. Actively uses analytics to
stop/start/continue tactics according to achievement of objectives.  Content, Products and Thought leadership (“Tools”) – Uses emerging global trends to
drive the development of tools.  Leads teams to package and take tools to market for the benefit of engagement and
sales through regional sectors/practices and with regional priority clients.  Engages partners in the use of global and development of tools for profile, engagement
and sales purposes.  Marketing Channel management - Drives the use of integrated communications
channels. Uses relevant examples and analytics to drive conversion of channel use to
80%.  Measurability and analytics - Leads the development of activity which can be measured
for business benefit, and actively integrates the use of and reference to analytics for
activity refinement and ROI reporting. Evaluation by clients and targets of our capability and appropriates to instruct  Research and intelligence - Initiates the research process to provide research and
analysis of internal and external data sources.

Conversion of opportunities to instructions  Collaborates with the pitch team to develop supporting products and tools which will
enhance our win strategy

Retention of existing clients, and expansion of relationship to other offices and
practices  Group sector/region clients relationship management and development - Understand

opportunities with sector/practice clients; use existing and identify new products to help
partners manage engagement and sales.  Support client/business development client leads by preparing and tracking tactics;
reporting on ROI for further opportunity identification

Operational Management  People - Take responsibility for personal and team deliverables ensuring deliverables
meet agreed scope and output is of the highest quality. Ensure senior manager remains
apprised of new and work in progress, is consulted on barriers to timely delivery and
unclear elements of work; and has the opportunity to approve and refine work before it
is delivered.  Process - Conform to global standards and best practice, and their development or
continuous improvement.  Data - Contribute routinely and accurately to BD systems and safeguard data integrity;



proactively use data in the analysis and continuous improvement of our programmes.  Technology - Ensure team members use BD technology in a timely manner as
processes and activity command.

Essential Skills & Experience  Proven experience of working as a marketing practitioner at management level within a
fast-paced professional services environment, preferably within the legal industry.  Demonstrable experience leading a digital change programme.  Enthusiastic leader, manager and delegator, proven experience of managing and
motivating junior staff is essential.  Experience of formulating and managing budgets and overseeing the monitoring of
spend and any associated reports  Able to work closely with partners and associates and possesses the ability to influence
key partners and decision making groups and manage the implementation of outcomes
from these groups  Strong organisational skills and the ability to handle multiple priorities within tight
timescales  Able to work to very tight deadlines under pressure and to assimilate information quickly  Strong interpersonal skills including confidence, positivity, diplomacy and the ability to
gain credibility quickly  Excellent verbal and written communication skills  Demonstrates attention to detail with a high level of accuracy

Business Services Competencies

Clyde & Co is committed to providing extensive, personal and professional development
opportunities for our people enabling them to be highly effective in their current role as well
as assisting them to fulfil their career aspirations.

The competencies are used to inform all aspects of Business Services career development.
They vary across levels and different business areas and fall under the following areas:  Technical Excellence  People and Team  Client/Stakeholder Relationships  Service Delivery and Commercial Awareness  Personal Effectiveness
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