4 months ago
(35 Hours )
Marketing & Business Development
Lewis Silkin is a UK top-100 commercial law firm with offices in London, Oxford, Cardiff and Hong Kong. The firm is recognised by clients and industries alike as being distinct: for its deep understanding, insight and advice to creative, innovative and brand-focused businesses; for its market-leading international practice in employment, immigration and reward; and for delivering pragmatic, commercial advice in a refreshingly human way.
With 59 partners and more than 300 staff, the firm is structured around two key divisions.
In employment, immigration and reward, it is consistently top-ranked, and was named HR Law Firm of the Year 2015 by the Legal 500. With over 100 lawyers, Lewis Silkin’s employment and immigration team offers an unrivalled service supporting clients, including many of the world’s leading businesses, on their HR, employment and immigration law needs domestically and internationally.
The creators, makers and innovators team is made up of leading advisers for creative, innovative and brand-focused businesses, offering a deep understanding of the industry sectors in which clients operate combined with real expertise across a wide range of legal services. From start-ups to multinationals, the firm’s comprehensive and commercially focused advice helps clients succeed in an increasingly complex and converged international marketplace.
The Divisional Business Development teams and Central Marketing team (Central Business Services) are responsible for supporting and implementing the marketing and business development strategy of the firm.
The primary focus of the Central Marketing team is to manage firmwide marketing and communication initiatives as well as help implement and utilise best practice across all marketing and business development activities, working with both divisional business development teams.
The members of the Central Business Services team manage and support a range of cross-practice, firm-wide initiatives as well as provide a broad range of marketing support to the firm’s legal practice and sector groups.
The Marketing Assistant primarily supports the Marketing Manager on a variety of firmwide initiatives, working alongside team members, or taking direct responsibility for specific projects. The job holder will be responsible for playing an active role in ensuring the marketing activities and communications are carried out in a timely and efficient manner, and that day-to-day tasks are managed effectively.
Digital marketing and social media
Daily management of website content via Sitecore content management system, focusing on lawyer profiles, PR, insights and events. Ensuring that the website is kept updated to reflect developments in the business, new joiners, web developments and statistical information relating to the Firm. Working with the Marketing Manager to optimise the website and continually develop and enhance content and functionality.
Monitoring and updating the firm’s social media channels in line with agreed processes and principles. This includes ownership and management of firm LinkedIn pages and Twitter accounts. Working with the divisions to get the most out of the various social channels.
Promote and manage events on the Lewis Silkin website, social media channels and the third party sites where our events are listed.
Ensuring the firm’s photo and image library is up to date and easily accessed, reviewing and implementing improvements, booking photo sessions, and ensuring new joiners have photos. Helping with uploading and managing photos and brand assets as necessary. Organising and building a library of event images and other content such as videos to use to promote future events.
* Assisting with the managing and building of the Lewis Silkin marketing video library and the use of videos in marketing campaigns. This will include minor editing.
* Assisting with the management of internal communications including managing the process for developing, creating and sending the firmwide internal newsletter
Assisting with the development and production of departmental newsletters and publications etc. both in hard copy and electronic format, ensuring and enforcing they meet brand guidelines.
Liaising with the PR agency regarding coverage and placements to ensure these are captured, promoted on the website and social media and circulated to relevant teams across the firm.
Project management and third party suppliers
Working with the Marketing Manager to manage third party services such as PR and design to get the best use of these. Helping manage output and success. Liaising with external suppliers as required.
Brand management, events and CRM
Assisting with the management, coordination and organisation of internal and external events including client entertaining, breakfast briefings, networking drinks, seminars, workshops, etc. Activities will include venue finding; coordination of invite lists, invites and related event communication, logistics pre, during and post event; liaising with delegates, measuring effectiveness and working with the team to ensure effective follow-up.
* Assisting, and leading in cases, in the maintenance and promotion of the firm’s client relationship management system – specifically building and maintaining publication mailing lists, compiling and sending newsflashes and client communications, and other mailings using the eMarketing tool, tracking responses, reviewing success of mailings.
* Reporting and tracking success of events compared to benchmarks and objectives. Assisting the Marketing Manager in establishing and revising objectives and benchmarks as appropriate.
* Assist, and lead in some cases, in the maintenance and promotion of the firm’s client relationship management system – specifically for building and maintaining event mailing lists, compiling and sending event and other mailings using the eMarketing tool, tracking responses, and reviewing success of mailings.
Reporting and General
* Reporting and tracking success of marketing activities compared to established benchmarks and objectives. Assisting the Marketing Manager in establishing and revising objectives and benchmarks. Work with the divisions and others in marketing to encourage a campaign led approach to content.
Working with the marketing administrator to ensure that the team has an effective and efficient level of administrative and project support.
In addition to the main roles about there may be other tasks you are asked to support on including research and administration.
Experience and skills required
Excellent attention to detail.
Proactive attitude to work; enjoys and brings a high level of commitment and enthusiasm to managing a number of projects and administrative tasks.
Ability to work well in a team, with a positive and friendly attitude, helping facilitate easier working together.
Able to manage own work load with guidance and input from team members. Always looking, and trying to develop new ways of working.
Previous experience of working in a marketing function, preferably in a professional services environment.
Excellent verbal and written communication skills, with an ability to communicate at all levels, from senior partner to junior admin staff.
Comfortable taking a brief for a project, working as part of a project team with supervision or working on own initiative.
Good understanding of technology platforms used in business development and marketing: particularly web platforms – knowledge of Interaction (version 6 or later) and Sitecore web CMS desirable but not essential.
Good skills in MS Office packages, including MS Publisher essential, and desktop publishing and Adobe Creative Cloud, including Photoshop desirable.