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Global Marketing Campaigner Senior Associate IFS Global


Pricewaterhousecoopers LLP
Location: Birmingham
Job type: Permanent
Category: Associate Jobs
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The Global Marketing Organisation brings together all aspects of brand, digital, communications, thought leadership, marketing and business development into one place, on a one firm basis. It maximizes the connectivity across these competencies to strengthen our impact, with a focus on clients and our external marketplace.

The Global Marketing Senior Associate Campaigner will be aligned to a Line of Service, an Industry/ Sector or the author team of a major global study. The campaigner will identify, prioritize, plan and execute the marketing/ campaigning needs for that team, typically jointly with a senior campaigner. This will also include a close engagement with the editorial team on the creation of respective Thought Leadership – the campaigner will provide detailed input to maximize the marketability of the content. The campaigner will bring an innovative mindset to every (internal) client conversation, offering new ideas and sharing best practices. He/ she will regularly analyze the impact of the marketing campaign to learn what works best and share that with the rest of the campaigner team. The campaigner will strategically plan and orchestrate different campaign elements (digital marketing, PR, Thought Leadership, events, etc) and bring together the right resources across the CMO organization and beyond (e,g, territory marketers, external vendors) to plan, execute and evaluate top campaigns.

About 70-80% of a campaigner`s time is allocated against the team he/she is dedicated to. The remainder of the time remains flexible for ad-hoc projects.

Strategic & Technical Orientation

The role of the senior campaigner is to

Manage major campaigns end-to-end

Connect key resources across the CMO organization and beyond

Foster strong relationships with internal clients (such as global LoS leaders, global industry leaders)

Ensure content and campaigns align with network priorities

Set high standards for quality and efficiency, constantly measure against those goals, and continuously improve

Range of Impact

Builds and strengthens the PwC brand

Builds the business and relationships

Scope of responsibility

* High-priority marketing and campaigning projects for the selected team (typically LoS or industry)

Responsibilities & Metrics

Build a new, global campaigning capability for PwC, jointly with other senior campaigners, campaigners and with the functional head

Plan, execute and evaluate several high-impact campaigns each year

Generate buy-in and enthusiasm from key stakeholders

Demand for services for this team, over time

Brand rankings

Client impact

Impact of each campaigns (digital metrics such as downloads and page views; client inquiries; PR impact, internal and external reach, etc)

Demand for services for this team, over time

Education Level

Undergraduate Degree (e.g., BA, BS) or equivalent experience

Graduate Degree (e.g., JD, MBA)

Experience Level

2 - 4 Years Experience

Other Details

Strong emotional intelligence, excellent global teaming, strong leadership skills, strong people development skills

Internal firm services

In order to deliver a first-class service to our clients, we need first-class support internally. Internal firm services is a network of specialist support professionals and includes marketing, recruitment, human capital, finance, technology, learning and development, procurement, to name but a few. Each team plays a vital role in making sure we have all the right resources, services and technology across our business.

The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.



Diversity

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.
The Global Marketing Organisation brings together all aspects of brand, digital, communications, thought leadership, marketing and business development into one place, on a one firm basis. It maximizes the connectivity across these competencies to strengthen our impact, with a focus on clients and our external marketplace.

The Global Marketing Senior Associate Campaigner will be aligned to a Line of Service, an Industry/ Sector or the author team of a major global study. The campaigner will identify, prioritize, plan and execute the marketing/ campaigning needs for that team, typically jointly with a senior campaigner. This will also include a close engagement with the editorial team on the creation of respective Thought Leadership – the campaigner will provide detailed input to maximize the marketability of the content. The campaigner will bring an innovative mindset to every (internal) client conversation, offering new ideas and sharing best practices. He/ she will regularly analyze the impact of the marketing campaign to learn what works best and share that with the rest of the campaigner team. The campaigner will strategically plan and orchestrate different campaign elements (digital marketing, PR, Thought Leadership, events, etc) and bring together the right resources across the CMO organization and beyond (e,g, territory marketers, external vendors) to plan, execute and evaluate top campaigns.

About 70-80% of a campaigner`s time is allocated against the team he/she is dedicated to. The remainder of the time remains flexible for ad-hoc projects.

Strategic & Technical Orientation

The role of the senior campaigner is to

Manage major campaigns end-to-end

Connect key resources across the CMO organization and beyond

Foster strong relationships with internal clients (such as global LoS leaders, global industry leaders)

Ensure content and campaigns align with network priorities

Set high standards for quality and efficiency, constantly measure against those goals, and continuously improve

Range of Impact

Builds and strengthens the PwC brand

Builds the business and relationships

Scope of responsibility

* High-priority marketing and campaigning projects for the selected team (typically LoS or industry)

Responsibilities & Metrics

Build a new, global campaigning capability for PwC, jointly with other senior campaigners, campaigners and with the functional head

Plan, execute and evaluate several high-impact campaigns each year

Generate buy-in and enthusiasm from key stakeholders

Demand for services for this team, over time

Brand rankings

Client impact

Impact of each campaigns (digital metrics such as downloads and page views; client inquiries; PR impact, internal and external reach, etc)

Demand for services for this team, over time

Education Level

Undergraduate Degree (e.g., BA, BS) or equivalent experience

Graduate Degree (e.g., JD, MBA)

Experience Level

2 - 4 Years Experience

Other Details

Strong emotional intelligence, excellent global teaming, strong leadership skills, strong people development skills

Internal firm services

In order to deliver a first-class service to our clients, we need first-class support internally. Internal firm services is a network of specialist support professionals and includes marketing, recruitment, human capital, finance, technology, learning and development, procurement, to name but a few. Each team plays a vital role in making sure we have all the right resources, services and technology across our business.

The skills we look for in future employees

All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.



Diversity

We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.
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