6 months ago
The Global Marketing Organisation brings together all aspects of brand, digital, communications, thought leadership, marketing and business development into one place, on a one firm basis. It maximizes the connectivity across these competencies to strengthen our impact, with a focus on clients and our external marketplace.
The Global Marketing Senior Associate Campaigner will be aligned to a Line of Service, an Industry/ Sector or the author team of a major global study. The campaigner will identify, prioritize, plan and execute the marketing/ campaigning needs for that team, typically jointly with a senior campaigner. This will also include a close engagement with the editorial team on the creation of respective Thought Leadership – the campaigner will provide detailed input to maximize the marketability of the content. The campaigner will bring an innovative mindset to every (internal) client conversation, offering new ideas and sharing best practices. He/ she will regularly analyze the impact of the marketing campaign to learn what works best and share that with the rest of the campaigner team. The campaigner will strategically plan and orchestrate different campaign elements (digital marketing, PR, Thought Leadership, events, etc) and bring together the right resources across the CMO organization and beyond (e,g, territory marketers, external vendors) to plan, execute and evaluate top campaigns.
About 70-80% of a campaigner`s time is allocated against the team he/she is dedicated to. The remainder of the time remains flexible for ad-hoc projects.
Strategic & Technical Orientation
The role of the senior campaigner is to
Manage major campaigns end-to-end
Connect key resources across the CMO organization and beyond
Foster strong relationships with internal clients (such as global LoS leaders, global industry leaders)
Ensure content and campaigns align with network priorities
Set high standards for quality and efficiency, constantly measure against those goals, and continuously improve
Range of Impact
Builds and strengthens the PwC brand
Builds the business and relationships
Scope of responsibility
* High-priority marketing and campaigning projects for the selected team (typically LoS or industry)
Responsibilities & Metrics
Build a new, global campaigning capability for PwC, jointly with other senior campaigners, campaigners and with the functional head
Plan, execute and evaluate several high-impact campaigns each year
Generate buy-in and enthusiasm from key stakeholders
Demand for services for this team, over time
Impact of each campaigns (digital metrics such as downloads and page views; client inquiries; PR impact, internal and external reach, etc)
Demand for services for this team, over time
Undergraduate Degree (e.g., BA, BS) or equivalent experience
Graduate Degree (e.g., JD, MBA)
2 - 4 Years Experience
Strong emotional intelligence, excellent global teaming, strong leadership skills, strong people development skills
Internal firm services
In order to deliver a first-class service to our clients, we need first-class support internally. Internal firm services is a network of specialist support professionals and includes marketing, recruitment, human capital, finance, technology, learning and development, procurement, to name but a few. Each team plays a vital role in making sure we have all the right resources, services and technology across our business.
The skills we look for in future employees
All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, ‘The PwC Professional’ and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.
We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool, as well as those who reflect the diverse nature of our society. And we aim to encourage a culture where people can be themselves and be valued for their strengths. Creating value through diversity is what makes us strong as a business and as an organisation with an increasingly agile workforce, we're open to flexible working arrangements where appropriate.