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Business Development and Marketing Co-ordinator


Brodies LLP
Location: Glasgow
Job type: Permanent
Category: Business Development Manager Jobs
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JOB TITLE Business Development & Marketing Co-ordinator (Corporate & Commercial)

Based in Edinburgh or Glasgow REPORTING TO Senior Business Development Manager JOB PURPOSE The role will be part of a Business Development team working within the Corporate and Commercial
group, and who are responsible for the practice areas of Corporate (including Investment Funds);

Commercial Services (including Corporate Tax & Incentives and Pensions); Employment; Energy &

Infrastructure. This highly successful and award winning group contains 7 top ranked practice areas,

32 ranked individuals and over 30 team members.

The role will provide day-to-day, practical business development support and advice, with the aim of

building and sustaining existing client relationships, and profitably exploiting new business

opportunities. The successful candidate can be based in either Edinburgh or Glasgow but will be

expected to travel to Edinburgh / Glasgow on a weekly basis and also to Aberdeen when required.

The role holder will work closely with the other business development professionals to ensure client

care programmes, new client targeting and information on existing and potential deals are

successfully co-ordinated. They will play a key role in co-ordinating business development efforts for

selected practice areas, ensuring a joined up, firm wide approach. They will be required to initiate

and deliver creative solutions to firm wide projects.

The Co-ordinator will be seen as an integral part of the entire Business Development and Marketing

Team and will be instrumental in ensuring that business development is regarded by partners as a

critical aspect of their business and a key tool in maintaining and increasing Brodies’ profitability.

CORE TASKS  Business planning – drafting and reporting on the BD plan; creating the budget for and then
management of BD costs for the group; and ultimately providing input on the strategic

business plan for the group. Should have the ability to assess new projects against the

impact of cost and profit, and adapt business plans in response to changing market

requirements.  Strategic Management – challenging the underlying strategic issues, questioning the

rationale behind existing concepts and ideas from a strategic perspective; persuading and

influencing others on implementation of new ideas.



 Marketing literature and events – Devising original approaches to generate new marketing

communications initiatives. Organising marketing events (e.g. hospitality, seminars) in

association with the events assistant and production of literature. Managing key marketing

processes (e.g. CVs, reporting on deals, client database system, intranet and internet sites).

Managing practice area website text, portal, blogs and communication commitments where

relevant.  Tender and Pitching Process – Co-ordinating and drafting proposal documentation and pitch

presentations is an important part of this business development role. The Co-ordinator will

be required to respond to requests for proposals (RFPs) for Corporate & Commercial

practice areas and actively seek new opportunities, often working to very tight deadlines.

Managing practice area credentials and team information is also key to the preparation of

opportunity / meeting follow up material.  Profile / PR – Working with the PR/Comms team to maintain effective press coverage on

major deals/cases and market developments, increasing thought-leadership and developing

PR opportunities through both traditional methods, and social media. Manage process for

entry submissions to the legal directories to ensure quality and timely entries, and drafting

of relevant entries.  Internal communications – Building and maintaining a flow of market intelligence (e.g.

pipeline deals, major players, market shares, key client contact moves and developments) to

fee earners (e.g. via an intranet site, team meetings); providing regular communication

about planned marketing activity; work with business development colleagues responsible

for related areas to co-ordinate client targeting activity and to help spot cross selling

opportunities.  Client care – Participating a client care programme for major clients. Work with managers

and partners to develop and co-ordinate client targeting / client care programme. Using

market research and intelligence to identify new client or market targeting opportunities,

recommend new business development ideas and suitable actions, and work with the

managers and partners responsible to make them happen.  Marketing training – participate in a programme of training on business development

techniques firmwide.  Cross practice integration – Using an understanding of Brodies’ partner and business

development network to develop new opportunities and leverage innovative ideas from

own practice area to others. Sharing ideas with colleagues in order to enhance quality of

work and developing best practice for business development as a whole. PERSON SPECIFICATION This is an attractive opportunity for a graduate with minimum three years commercial experience,
looking for a new challenge to build on their existing experience. In addition to proven experience in

the above areas of responsibility we seek:



 Graduate (plus commitment to, or existing additional professional marketing / business

qualifications).  Enthusiasm to develop an in-depth understanding of the legal markets in the UK and across

Europe (in terms of the market, the deals, the key players, the competition, and the actual

financial / commercial structures and approaches involved in this area).  A proactive approach, creativity, tenacity and energy.  High attention to detail and strong client (commercial) focus.  Professional in outlook and attitude.  Politically astute – can make tough decisions and follow through; anticipates future areas of

risk for the practice and takes appropriate action to address these.  Experience of managing and developing the careers of assistants would be useful SKILLS  Excellent communication skills - both written and oral. Ability to present to both fee earners
and peers.  Excellent interpersonal and influencing skills - with partners, key associates, and business

development colleagues, clients and suppliers.  Ability to work to deadlines, juggle multiple projects and deliver under pressure. Ability to

plan ahead, anticipate workload of the team and manage others’ time efficiently, balances

conflicting priorities and does not over-commit team and themselves – always manages

expectations.

We're looking for an individual who can work on their own initiative, is pro-active, persistent, robust

and committed to "getting the job done".

Brodies is committed to equality, diversity & the creation of an inclusive work environment where

no partner, employee, potential employee or job applicant receives less favourable treatment. We

value the skills, experience and perspective that a diverse and representative workforce offers us in

terms of our ability to deliver top class legal services to our clients.
JOB TITLE Business Development & Marketing Co-ordinator (Corporate & Commercial)

Based in Edinburgh or Glasgow REPORTING TO Senior Business Development Manager JOB PURPOSE The role will be part of a Business Development team working within the Corporate and Commercial
group, and who are responsible for the practice areas of Corporate (including Investment Funds);

Commercial Services (including Corporate Tax & Incentives and Pensions); Employment; Energy &

Infrastructure. This highly successful and award winning group contains 7 top ranked practice areas,

32 ranked individuals and over 30 team members.

The role will provide day-to-day, practical business development support and advice, with the aim of

building and sustaining existing client relationships, and profitably exploiting new business

opportunities. The successful candidate can be based in either Edinburgh or Glasgow but will be

expected to travel to Edinburgh / Glasgow on a weekly basis and also to Aberdeen when required.

The role holder will work closely with the other business development professionals to ensure client

care programmes, new client targeting and information on existing and potential deals are

successfully co-ordinated. They will play a key role in co-ordinating business development efforts for

selected practice areas, ensuring a joined up, firm wide approach. They will be required to initiate

and deliver creative solutions to firm wide projects.

The Co-ordinator will be seen as an integral part of the entire Business Development and Marketing

Team and will be instrumental in ensuring that business development is regarded by partners as a

critical aspect of their business and a key tool in maintaining and increasing Brodies’ profitability.

CORE TASKS  Business planning – drafting and reporting on the BD plan; creating the budget for and then
management of BD costs for the group; and ultimately providing input on the strategic

business plan for the group. Should have the ability to assess new projects against the

impact of cost and profit, and adapt business plans in response to changing market

requirements.  Strategic Management – challenging the underlying strategic issues, questioning the

rationale behind existing concepts and ideas from a strategic perspective; persuading and

influencing others on implementation of new ideas.



 Marketing literature and events – Devising original approaches to generate new marketing

communications initiatives. Organising marketing events (e.g. hospitality, seminars) in

association with the events assistant and production of literature. Managing key marketing

processes (e.g. CVs, reporting on deals, client database system, intranet and internet sites).

Managing practice area website text, portal, blogs and communication commitments where

relevant.  Tender and Pitching Process – Co-ordinating and drafting proposal documentation and pitch

presentations is an important part of this business development role. The Co-ordinator will

be required to respond to requests for proposals (RFPs) for Corporate & Commercial

practice areas and actively seek new opportunities, often working to very tight deadlines.

Managing practice area credentials and team information is also key to the preparation of

opportunity / meeting follow up material.  Profile / PR – Working with the PR/Comms team to maintain effective press coverage on

major deals/cases and market developments, increasing thought-leadership and developing

PR opportunities through both traditional methods, and social media. Manage process for

entry submissions to the legal directories to ensure quality and timely entries, and drafting

of relevant entries.  Internal communications – Building and maintaining a flow of market intelligence (e.g.

pipeline deals, major players, market shares, key client contact moves and developments) to

fee earners (e.g. via an intranet site, team meetings); providing regular communication

about planned marketing activity; work with business development colleagues responsible

for related areas to co-ordinate client targeting activity and to help spot cross selling

opportunities.  Client care – Participating a client care programme for major clients. Work with managers

and partners to develop and co-ordinate client targeting / client care programme. Using

market research and intelligence to identify new client or market targeting opportunities,

recommend new business development ideas and suitable actions, and work with the

managers and partners responsible to make them happen.  Marketing training – participate in a programme of training on business development

techniques firmwide.  Cross practice integration – Using an understanding of Brodies’ partner and business

development network to develop new opportunities and leverage innovative ideas from

own practice area to others. Sharing ideas with colleagues in order to enhance quality of

work and developing best practice for business development as a whole. PERSON SPECIFICATION This is an attractive opportunity for a graduate with minimum three years commercial experience,
looking for a new challenge to build on their existing experience. In addition to proven experience in

the above areas of responsibility we seek:



 Graduate (plus commitment to, or existing additional professional marketing / business

qualifications).  Enthusiasm to develop an in-depth understanding of the legal markets in the UK and across

Europe (in terms of the market, the deals, the key players, the competition, and the actual

financial / commercial structures and approaches involved in this area).  A proactive approach, creativity, tenacity and energy.  High attention to detail and strong client (commercial) focus.  Professional in outlook and attitude.  Politically astute – can make tough decisions and follow through; anticipates future areas of

risk for the practice and takes appropriate action to address these.  Experience of managing and developing the careers of assistants would be useful SKILLS  Excellent communication skills - both written and oral. Ability to present to both fee earners
and peers.  Excellent interpersonal and influencing skills - with partners, key associates, and business

development colleagues, clients and suppliers.  Ability to work to deadlines, juggle multiple projects and deliver under pressure. Ability to

plan ahead, anticipate workload of the team and manage others’ time efficiently, balances

conflicting priorities and does not over-commit team and themselves – always manages

expectations.

We're looking for an individual who can work on their own initiative, is pro-active, persistent, robust

and committed to "getting the job done".

Brodies is committed to equality, diversity & the creation of an inclusive work environment where

no partner, employee, potential employee or job applicant receives less favourable treatment. We

value the skills, experience and perspective that a diverse and representative workforce offers us in

terms of our ability to deliver top class legal services to our clients.
Apply

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